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From the Roncucci carpentry workshop to the 2500 m² showroom: 60 years of furnished homes in Tuscany, with the same principle.
The principle
A solid vocation for finding new products and continuously improving our services: this is what has guided every choice for 60 years, from the brand entering the showroom to the installation of the final detail.
Our story
From the Roncucci family's carpentry experience, the first furniture stores in the province of Siena are born.
The Asciano headquarters opens: 2,500 m² of exhibition space, still the heart of Habitat today.
The showroom is completely renewed, twice, to follow the evolution of Italian design. Regular participation in trade fairs begins.
The dedicated logistics hub is born: 1,000 m² for storage, sorting and free safekeeping of customers' goods.
The Materioteca is born: the space dedicated to materials, finishes and interior decoration.
Veneta Cucine opens in Siena, in via Paolo Frajese: the single-brand store dedicated to kitchens.
Habi-bath opens: the division entirely dedicated to the bathroom world.
The same craft as ever, with new tools — from photorealistic renders to the Materioteca: designing the way you will live your home.
Four souls, one home: complete furnishing, materials and decoration, the bathroom world and the Veneta Cucine single-brand store in Siena.
The people who welcome you to the Asciano showroom are the same family that opened in 1962: different generations, the same way of doing things — in person, unhurried, to the millimetre.
Come and meet us
Architects, technicians and administration: in the showroom you'll find the people who follow you from the first sketch to the last delivery — and beyond.
